Realized that to beat the competition they had to quit trying to beat the competition Blue Oceans Vs. Instead of dividing up existing - and often shrinking - demand and benchmarking competition, blue ocean strategy is about growing demand and breaking away from the competition.Ĭreating Blue Oceans Cirque Du Soleil Created By Guy Laliberte in 1984 Attained levels of revenue that took the Ringling Brothers and Barnum&Bailey more than 100 years to achieve Revamped the dying circus industry Industry with little room for growth Incorporated many different types of entertainment Very unattractive industry from a strategic standpointħ New Market Space Cirque Du Soleil’s Success Blue Oceans Vs. Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
Translated into over 41 foreign languages – a world record Taught as the major theory of strategy at leading business schools Gives insights to CEOs, Executives, Heads of State and Prime Ministersĥ Blue Ocean Strategy To improve the quality of our successes we need to study what we did that made a positive difference & understand how to replicate it. Presentation on theme: "Blue Ocean Strategy."- Presentation transcript:
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